The exhibition 'European Lifestyle Manifesto' at The Global City

Taking place from 15/10 to 22/10 at The Global City (HCMC), the European Lifestyle Manifesto (Art of Living with a European Touch) is a series of luxury furniture events offering exclusive privileges to Masterise Homes' customers.

Masterise Homes organizes the European Lifestyle Manifesto furniture and art exhibition

The 'European Lifestyle Manifesto' exhibition is the first event in Vietnam showcasing furniture collections from fashion empires Dolce & Gabbana and ELIE SAAB.

Capitalizing on advantages from international partners like Modale – the exclusive distributor of luxury furniture in Vietnam, and ELLE Decoration Vietnam, Masterise Homes brings forth a space for high-class furniture and art exhibition. Alongside this are unique activities and experiences such as showcasing the Dolce & Gabbana Casa luxury furniture, ELIE SAAB Maison combined with impressive visual arts, and a series of discussions led by experts from Europe.

At the exhibition's opening ceremony, Mr. Linton Borthwick, Director of Customer Service at Masterise Homes, shared: 'We are honored to, together with partner Modalek, bring luxury furniture to Vietnam, offering Masterise Homes' customers the privilege to elevate their living spaces with the finest and most luxurious European furniture during the project handover phase. This is the added value we consistently commit to, not only enabling customers to own quality real estate with sustainable added value but also to enjoy a convenient and upscale living environment.

The Furniture and Art Exhibition currently attracts hundreds of visitors to The Global City every day.

The fusion of European luxury furniture and impressive visual arts

The fashion brands D&G and ELIE SAAB are no strangers to Vietnam's elite, but their furniture collections, despite being globally recognized lifestyles, have never been showcased in Vietnam until now.

The 'European Lifestyle Manifesto' exhibition marks a significant milestone as, for the first time in Vietnam, visitors will have the chance to admire the renowned furniture collections from these two world-famous brands.

One of the highlights of the exhibition is the 'L’Infini' chair – a unique product in the world created by fashion maestro ELIE SAAB and leading Italian furniture designer Carlo Colombo.

The impressive exhibition space is crafted by the creative team from ELLE Decoration along with four artists, a group of young creatives in Vietnam.

The group of artists draws inspiration from the meticulous techniques of European artisans, channeling sources like stained glass art and glass art. The fusion of photography and video creates an impressive visual experience, daring artworks resembling 'vivid strolls' of light and color. This vivacity breathes life into art and introduces European culture to the Vietnamese through fresh perspectives.

The furniture displayed within the Splendid artwork space is a collaboration between photographer Chiron Dương, Callimotion Studio, and artist Thành Chu, drawing inspiration from European stained glass. It combines illuminated photography with AI technology.

After being showcased at the exhibition, the European furniture masterpieces will continue to be displayed at Modale's showroom. Spanning over 2,000m2, the showroom is located within The Global City Sales Gallery and opened on 15/10.

Exclusive privileges reserved for Masterise Home customers and visitors

Beyond providing an opportunity to experience artful spaces, the exhibition is a testament to Masterise Homes' commitment to continuously accompany customers throughout their ownership journey, especially during the simultaneous project handover phase

As such, exhibition attendees will receive exclusive benefits, including free interior design consultations by European experts, the opportunity to own 100% European luxury furniture products with discounts up to 30%, particularly on D&G Casa and Elie Saab Maison furniture, available for the first time in Vietnam with discounts up to 15%.

Masterise Homes' customers participating in the exhibition can enjoy up to 30% discounts on furniture purchases along with many valuable gifts.

The 'European Lifestyle Manifesto' exhibition is open to all visitors free of charge from October 15th to October 22nd.

Additionally, the exhibition includes a series of creative art activities and lifestyle sessions exclusively for Masterise Homes' customers. These include panel discussions like 'When Fashion Empires Enter Furniture,' 'Artful Decor Elevating Living Spaces' featuring experts from Europe and designer Lê Thanh Hòa, European-style table decoration classes led by designer Cheng Bảo Phương, handmade leather crafting, and an exploration of Italian coffee.

The exhibition is open for free entry. Register to participate at: https://theglobal.vn/