HCMC: New center at The Global City with many advantages

Ho Chi Minh City - The Global City is in line with the development strategy of Ho Chi Minh City to the East, owning advantages in planning, infrastructure, utility services and connectivity, according to a representative of Masterise Homes.

Opening for sale in the first phase in April 2022, The Global City (An Phu Ward, Thu Duc City, Ho Chi Minh City) has launched a series of utilities such as water music area, Sales Gallery cum lifestyle hub with an area of 10,000 m2. On holidays and Tet, this place attracts more than 15,000 visitors through events, music festivals…

Mr. Gibran Bukhari - Director of Masterise Homes Business Division shared about the plan to turn The Global City urban area into the new center of Ho Chi Minh City.

– Why does Masterise Homes want to develop The Global City into the new center of Ho Chi Minh City, sir?

– According to the general planning orientation of Ho Chi Minh City, by 2060, the city's population will reach about 16 million people, becoming one of the financial service centers of the Asia-Pacific region.

At the end of 2020, in order to concretize these orientations and strategies, Thu Duc City was established to expand the general development of the whole city to the East. This is also Vietnam's first "city within a city" model, and possesses hyper-connected infrastructure, which is an important driving force for the real estate market.

Therefore, Masterise Homes has decided to develop The Global City project in the heart of Thu Duc City with the vision of becoming a second center of Ho Chi Minh City, not just stopping at the scale of an urban area to simply serve the needs of customers. live.

– What does Masterise Homes do to achieve this goal?

– Our advantage is owning a large-scale land fund of 117.4 hectares, fully legal to develop The Global City. In addition, transforming an urban area into a new center is a challenge, requiring clear strategies and plans.

In terms of planning, we have done a lot of research and referenced the "center" models in developed countries such as Dubai, Singapore. At the same time, the team has calculated and evaluated a series of important factors that make up a city center such as location, infrastructure, traffic, size of neighboring residential areas...

Masterise Homes cooperates with many big names in the field of planning and design such as Foster+Partners, WATG… to build a true new center that integrates many utilities from entertainment to living needs such as: commercial centers, international schools, international hospitals…

This not only meets the needs of local residents but also attracts business people to invest, do business, people come to entertainment, shopping, international tourists come to visit and have fun through attractive activities, diversity

– What does Masterise Homes do to increase the attraction of The Global City?

– When we set our sights on making The Global City a new hub, we have been planning to invest in large-scale events for a long time.

Specifically, 2022 marks the initial success of The Global City when only 3 months after the opening of the first phase of the largest water music park in Southeast Asia, it has attracted tens of thousands of visitors through a series of events such as: water music festival, Elle Fashion Show, Luxury Countdown Party…

Water music performance at The Global City

In order to maintain our attraction, we continue to deploy these events at a large scale and investment, with a high frequency so that customers and city people gradually get used to experiencing weekends or festivals. at The Global City. This gradually makes this place a familiar top destination for tourists when having entertainment needs.

The largest canal and country music area in Southeast Asia, along with the well-invested Sales Gallery cum lifestyle hub, also make it attractive for famous brands such as Pizza 4P's, Pasteur Street Brewing, brand chains of Mylife Group...

– What will The Global City focus on developing this year?

In parallel with maintaining a series of entertainment events to create a regular destination for city people, Masterise Homes will promote cooperation with international brands to organize events, introduce products products, exchange activities of the business community at The Global City.

We also signed a cooperation agreement to bring more F&B brands to the project, increasing profitable business opportunities and long-term rentals for Soho townhouse owners.

Through the above series of events, helping international customers and businessmen in Ho Chi Minh City see the potential and investment opportunities, in the coming time, there are other plans to gradually transform The Global City become a busy place.

Lamborghini car launch event at The Global City

– How does the current situation of the real estate market affect the development plan of Masterise Homes?

– The real estate market is undergoing a correction to move towards a stronger and more sustainable cycle. With the potential and reputation of Masterise Homes, along with a clear development orientation, we are still gradually fulfilling our commitment to customers through project progress and construction quality. The topping-out of many projects on time in Ho Chi Minh City and Hanoi at the beginning of this year partly proves the capacity of Masterise Homes.

Sales Gallery of 10,000m2 and Soho townhouses are being completed at The Global City

Masterise Homes' projects are fully legal, aim to create sustainable value, focus on a group of customers with real needs, safe investment and long-term development from the real values that they I bring.