Many high-end real estate developers target healthcare real estate products to meet the needs of the wealthy.
Green living needs of the rich
In recent years, a living environment rich in positive energy, close to nature, bringing a sense of relaxation has become an important criterion for creating a quality life. Wellness real estate projects also thrive thanks to that.
Healthcare real estate has seen double-digit growth in recent years, even during the pandemic. According to the Global Wellness Institute, from 2019-2020, healthcare real estate continues to grow by more than 22%. If 3 years ago, there were only 740 wellness housing projects in the world, now, it is estimated that there are more than 2,300 such projects globally.
According to Proven Partners, the top priority of 90% of the super-rich in Vietnam who want to buy residential real estate is health. Nearly 30% of consumers from all income levels are willing to pay more for healthcare-first real estate. A report by the Global Wellness Institute indicates that homebuyers in developed countries are willing to pay 10% to 25% more for wellness properties, partly because supply has not kept up with demand.
Data from HotStats shows that, in 2019, total revenue for hotels with a variety of healthcare services was on average 43% higher than hotels without this service. The pandemic causes the high-income class to invest more in health.
Green living space in the rich neighborhood in Ho Chi Minh City
In fact, the people who are most likely to seek out a renewable living environment are often the successful, high-status people in the big city. However, in crowded urban areas, it is not easy to find a standard wellness living environment so that elites can balance the vibrant work rhythm with the need to completely relax after work. Living spaces that are both green and beautiful in terms of feng shui and landscape are always interested by many people.
Experts say that wellness-standard housing projects when put on the market are always well received by experienced customers. With an understanding of the importance of the living environment, customers who choose a wellness lifestyle always actively seize the opportunity to change the appearance of the whole family's living environment. The wellness real estate product line is also popular with the rich because of its ability to increase value in the future, especially in the context of limited supply and limited land fund like today.
Green apartment project facing the river and large park
Realizing the advantage of this segment, many high-end real estate developers target healthcare real estate products to meet the needs of the rich. In Ho Chi Minh City, the right area for wellness housing projects is The Global City. Surrounded by a large river and having the highest density of trees in the city, An Phu has long been the choice of the elite.
At a riverside location on this peninsula, the investor Masterise Group devotes a lot of enthusiasm to creating a wellness living environment called The Global City located on Do Xuan Hop Street. The project is surrounded by river fronts including villas, SOHO townhouses, Shophouse and high-rise luxury apartment towers, meeting the living needs of upper-class residents.
At the project, the investor focuses on green living space. According to a representative of Masterise Homes, while the average green area per capita in Ho Chi Minh City is less than 2m2 per person, this figure in The Global City is 10-15m2 per person. Project The Global City Thu Duc will have the advantage when surrounded by a green area of many square kilometers. .
In addition, the apartment area also has a green interior with full health-oriented facilities such as infinity pool, sundeck, children's pool, lake, floating island, rock garden, sightseeing lazy chair , outdoor barbecue area, chess garden...