International standard commercial area at The Global City - The new appearance of the Vietnamese retail industry

As the demand for entertainment, cuisine, and shopping of the people is increasing, there is a lack of large and concentrated spaces that are systematically planned with diverse choices and brands, enabling tourists to shop conveniently without wasting time on moving around. Besides, challenging business problems in new locations, such as finding customers, promoting the brand, or lacking support during operation, are also significant barriers

The new appearance of the retail industry

Recognizing those challenges, the SOHO zone in the new central area, The Global City, is currently being developed to become a concentrated commercial hub with a large scale. It will be professionally operated and managed, creating not only an appealing and profitable business destination for entrepreneurs but also delivering added value to the owners of SOHO townhouses.

doanh và chủ sở hữu.

Khu thương mại chuẩn quốc tế tại The Global City - Diện mạo mới của ngành bán lẻ Việt Nam


  1. Vibrant Events and Festivals: Thanks to its proximity to the shopping center, the largest canal in Southeast Asia, and the upcoming amusement park, SOHO becomes a "magnet" attracting a massive influx of visitors due to the advantage of hosting numerous lively events and festivals.
  2. Concentrated and Diverse Planning: With a plethora of diverse business types such as a rich culinary complex, fashion & lifestyle outlets, hotels, and more, all just a few steps away from each other, SOHO offers a complete and fulfilling experience for residents and tourists alike.
  3. Abundant Footfall: With the potential to attract hundreds of thousands of visitors each day, including residents, office workers from nearby buildings, and customers from surrounding areas, SOHO experiences a constant and substantial flow of visitors.
  4. Smart Design by Foster + Partners: In addition to fulfilling multifunctional purposes such as living, renting, and business activities, SOHO townhouses also boast swift connectivity by applying the "15-minute rule" following global urban standards, facilitating easy movement for tourists between different areas.
  5. Commitment to International Standards Development: Collaborating with world-renowned partners like Foster + Partners, WATG, and more, Masterise Homes pledges to elevate SOHO to become an international standard commercial zone, ensuring the highest quality and global appeal.
  6. Unprecedented Exclusive Support Policy: In addition to optimizing the fundamental infrastructure, top-notch management services, and brand promotion led by an international team of experts, SOHO also offers exceptional privileges and assistance to ensure the best possible support for the business activities of its customers.

With its top-notch development conditions, SOHO truly stands as an international standard commercial zone, possessing the potential to create boundless value for business investors and property owners.


Contact the project via:

Phone: : 0911 525 454

Sales consulting office: THE GLOBAL CITY, An Phu Ward, Thu Duc District, Ho Chi Minh City.

Project address: THE GLOBAL CITY, An Phu Ward, City. Thu Duc, City. Ho Chi Minh


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