With the theme "The New Heights of the Food and Beverage Industry in Vietnam", the annual series of activities promises to bring the largest-scale food festival ever with many events honoring the Vietnamese cuisine. real home country. The special feature of this year's event is the venue right at The Global City New Center, after a series of successful events taking place in 2022, The Global City has become a new destination to attract brands. prestige brand.
Vietnam Food and Beverage Conference is one of the main events of the annual Flavors Vietnam program co-organized by Vietcetera and Mastercard.
Bringing together prominent names in the industry – from experts, entrepreneurs, and food enthusiasts, Flavors Vietnam has opened a forum to celebrate the achievements of the Vietnamese F&B industry and discuss the past. The past, present, and future of the industry in an era of rapid change.
This year, the Vietnam Food and Beverage Conference has restarted with the first venue at Novotel Thai Hanoi Hanoi on March 10. Following the success in Hanoi, the Vietnam Food and Beverage Conference will be available in Ho Chi Minh City on Friday, March 17 at The Global City.
Who will be participating in the upcoming Conference?
Duc Bui & Khanh Ngoc — FPDB Creative
To produce a beautiful and delicate culinary photo is a big challenge for many people because it requires a lot of factors such as lighting, composition, and a talented and professional team. That's why FPDB Creative - a company specializing in creative consulting, building culinary images - is trusted by many F&B brands and businesses.
Duc Bui and Khanh Ngoc co-founded FPDB Creative together in 2020, and quickly developed an ecosystem of 3 brands: FPDB Creative, FPDB Academy, and Studio De Egg. All focus around the field of Food Photography, with the dream of bringing Vietnamese cuisine to the world through a photographic perspective.
The couple will join the Conference in Ho Chi Minh City this year to share about the importance of an effective marketing campaign, especially in terms of branding and visual identity. In addition, the impact of social media on the F&B industry, how to reconcile practicality and aesthetics in photography, as well as the secret formula for a successful F&B marketing campaign
Andrea Barbi Actis — Meliá Hotels International
How does the restaurant department in the hotel deliver a memorable dining experience and take advantage of the hotel's reputation to attract diners?
To delve deeper into this issue, Andrea Barbi Actis, Marketing Manager for Asia-Pacific, Middle East & Africa at Meliá Hotels International, will discuss with Kata Simon of Ministry bar. of Men at Sofitel, and Heath Gordon – former head chef at Park Hyatt Saigon. The discussion promises to bring a comprehensive perspective on how to improve the quality of F&B services in the hotel.
Andrea has been with Meliá Hotels International since 2017. She led the marketing department of this hotel group in Shanghai (China) before moving to Ho Chi Minh City in May 2021. With a wealth of experience, Andrea will provide expert panel discussions on how hotels and hotel F&B establishments can work together to provide diners with the most satisfying dining experience. .
Jinwoo Song — CEO of BAEMIN Vietnam
Food delivery services have become too popular with Vietnamese users in recent years. Especially during the period of isolation, this service is even more practical. Thanks to the convenience brought to consumers, online food ordering platforms like BAEMIN - a culinary technology company from Korea - not only recorded growth in profits but also in coverage.
In the upcoming seminar, Jinwoo Song – CEO of BAEMIN Vietnam will reveal the story behind the successful entry into the already very competitive food delivery market in Vietnam and how this Korean brand is local. services to reach more deeply with users.
Joining the discussion session with Song Jinwoo were Jin Lee - CEO of startup ODA and culinary YouTuber Culinary Frank. They will talk around the ever-changing purchasing process for domestic F&B businesses and the emergence of digital platforms that connect farmers, suppliers and F&B establishments into a unified ecosystem. best.
Pedro Goizueta — Iberico Restaurant – Tapas & Vino
Many times, popular dishes such as banh mi and pho are transformed into high-class culinary masterpieces under the talents of famous chefs. But is the opposite direction – popularizing high-end cuisine to the masses – is it possible?
In a discussion session on bridging the gap between street food and fine dining, there was the participation of Spanish-born chef Pedro Goizueta. As a foreign chef, Pedro will also share how he adds Vietnamese flavors to the dishes at the Iberico restaurant to suit local tastes.
In addition, the seminar also had the presence of chef Julien Perraudin from Quince restaurant - a familiar guest of Flavors Vietnam. Julien will bring a closer look at the fine dining market and its impact on the international tourism industry.
Vu Ngoc — Enigma/ASMR . Bar
Bien Ngoc Vu is also known as Vu Ngoc. He is well known in the bartending industry for his spirit of experimenting with new methods and his dedication to putting the Vietnamese bartending industry on the world map. Vu Ngoc won convincingly in the Bartender of the Year category of the Vietnam Restaurant & Bar Awards 2022.
In the upcoming seminar in Ho Chi Minh City, Ngoc Vu will share his own story, modern brewing techniques and how to make nightlife a new attraction for the tourism industry. home calendar. He will also reveal what new trends are happening in the bar market, and what is coming for Enigma and ASMR.
Contributing to the nightlife discussion session were Lam Duc Anh - Brand Ambassador of Diageo Vietnam and Le Nguyet Anh - Brand Ambassador of Lighthouse Group Indochina. The conversation will revolve around the premium wine experience and the shift in consumption habits in the Vietnamese beer market.
In addition, the seminar also discussed many other topics related to the F&B industry such as the development potential of the Vietnamese coffee industry shared by Timen Swijtink - Founder and Managing Director of Lacàph, the official Michelin Guide event with present in Vietnam with the perspective of Chef Hoang Tung, and the development of the chocolate market according to Vincent Mourou – CEO of Maison Marou. In-depth discussions on the pastry and baking industry in general include Tram Anh from Ly Gia Vien, Valentin Tran from Asia Andros and Le Tran Thien Hanh from Monkey Gallery.
Taku Tanaka from Kamereo also participated in the Workshop to discuss changes in B2B supply (business model, business-to-business transactions) in the restaurant and bar industry. Meanwhile, Ron Fernandez and Thu Vuong from Pizza 4P will focus on the topic of sustainability in the future of F&B.
By : Series Flavors Vietnam
Vietnam Food and Beverage Conference 2023 in Ho Chi Minh City will take place on:
- Date: 17/03/2023
- Time: 9:00 – 16:10
- Location: The Global City, An Phu Ward, Thu Duc City, Ho Chi Minh City
The Global City is the first international standard urban complex in Vietnam designed and planned by the world's leading architectural firm from the UK Foster + Partners. With a scale of 117.4ha, owns the largest outdoor music area in Southeast Asia and Sales Gallery cum the largest lifestyle hub in Vietnam, The Global City is positioned to become a new center of Ho Chi Minh City - the venue for monumental events and festivals such as Water Music Festival, Luxury Countdown Party, Elle Fashion Show, lifestyle events, sports, cuisine, ... attracting domestic and foreign tourists.
Website of The Global City urban area: https://theglobal.vn/
Tập đoàn PCM ký kết thuê 23 căn nhà phố SOHO phát triển khu phức hợp Prime Complex tại The Global City
Update on The Global City Project Progress November 2023, SOHO townhouses are nearing completion for handover